Store Manager

Reports To: Director of Retail

Division: Retail

Main Job Objective
Manage daily operation of the store, including sales, customer service, operations and administration, communication, marketing and merchandising.

Sales Generation:

  • Meet personal and store sales goals
  • Assist in the tracking, monitoring, and communication of business results
  • Ensure all associates practice an elevated level of sales and service; lead by example.  Follow the brand handbook
  • Continue to develop personal sales techniques and assist in the development of associates’ sales techniques to maximize sales
  • Ensure all sales related policies and procedures are maintained
  • Demonstrate an in-depth knowledge of the merchandise, and develop product knowledge among selling staff
  • Ensure staff is always busy and not standing behind cash wrap
  • Maintain a keen interest in the fashion industry and market trends


Customer Service:

  • Ensure all associates provide the highest level of customer service
  • Build and maintain repeat clientele by utilizing personal client book and assisting staff with utilizing their client books
  • Resolve all client problems and complaints quickly and effectively
  • Assist sales associates with various customer service issues (i.e. dissatisfied customers, returns, defective merchandise).
  • Assist in organizing and planning store events
  • Will maintain a positive and upbeat attitude at all times. Laughter is the best medicine.
  • Empower yourself…watch how it will empower others.



  • Collaborate with store manager in areas of risk management, physical security, store cash controls, and inventory management
  • Support and assist in staff training in all areas of appropriate register usage and maintenance
  • Understand and properly execute all management register functions
  • Participate in inventories
  • Understand and execute cash control procedures including: bank deposits, safe funds, petty cash



  • Assist in the implementation and maintenance of all merchandising/ visual directives.  Partner with Visual Director and follow all direction per company standard
  • Ensure the selling floor is neat, clean, organized and reflects the correct visual image at all times
  • Ensure deliveries are properly processed in a timely manner
  • Identify and communicate product concerns in a timely manner
  • Communicate inventory needs to support the business goal


Human Resources:

  • Assist in the recruitment, training and development of staff
  • Continually evaluate the performance of each associate and provide constant feedback to ensure results
  • Resolve all human resources issues in a timely and effective manner, partnering with General Manager
  • Support and provide follow-up for all training programs, seminars etc.
  • Ensure image and grooming standards are fashion forward, reflective of the brand image and adhered to at all times.