Assistant Store Manager

Reports To: Store Manager

Division: Retail


Main Job Objective

Assist Store Manager/General Manager in management and daily operation of the store, including sales, customer service, operations and administration, communication, marketing and merchandising. Is able to assume the responsibilities of the Store Manager/General Manager in his/her absence.


Sales Generation:

  • Meet personal and store sales goals
  • Assist in the tracking, monitoring, and communication of business results
  • Ensure all associates practice an elevated level of sales and service; lead by example.  Follow the brand handbook
  • Continue to develop personal sales techniques and assist in the development of associates’ sales techniques to maximize sales
  • Ensure all sales related policies and procedures are maintained
  • Demonstrate an in-depth knowledge of the merchandise, and develop product knowledge among selling staff
  • Ensure staff is always busy and not standing behind cash wrap
  • Maintain a keen interest in the fashion industry and market trends


Customer Service:

  • Ensure all associates provide the highest level of customer service
  • Build and maintain repeat clientele by utilizing personal client book and assisting staff with utilizing their client books
  • Resolve all client problems and complaints quickly and effectively
  • Assist sales associates with various customer service issues (i.e. dissatisfied customers, returns, defective merchandise).
  • Assist in organizing and planning store events
  • Will maintain a positive and upbeat attitude at all times. Laughter is the best medicine.
  • Empower yourself…watch how it will empower others.



  • Collaborate with store manager in areas of risk management, physical security, store cash controls, and inventory management
  • Support and assist in staff training in all areas of appropriate register usage and maintenance
  • Understand and properly execute all management register functions
  • Participate in inventories
  • Understand and execute cash control procedures including: bank deposits, safe funds, petty cash



  • Assist in the implementation and maintenance of all merchandising/ visual directives.  Partner with Visual Director and follow all direction per company standard
  • Ensure the selling floor is neat, clean, organized and reflects the correct visual image at all times
  • Ensure deliveries are properly processed in a timely manner
  • Identify and communicate product concerns in a timely manner
  • Communicate inventory needs to support the business goal


Human Resources:

  • Assist in the recruitment, training and development of staff
  • Continually evaluate the performance of each associate and provide constant feedback to ensure results
  • Resolve all human resources issues in a timely and effective manner, partnering with General Manager
  • Support and provide follow-up for all training programs, seminars etc.
  • Ensure image and grooming standards are fashion forward, reflective of the brand image and adhered to at all times.