BRAND PROMISE

Through the spirited leadership of Elaine Turner, we will design attainable, luxurious products while empowering women to feel beautiful inside and out in a personalized, fully adaptive retail environment. 

MISSION

Help women feel beautiful inside and out. 

PURPOSE

Use fashion as a platform to empower women, change lives, and make a difference. 

MANTRA

Glamorous. Giving. Intimate. Fun!

The mantra “GGIF” was developed to convey both the Elaine Turner core values and what we hope our customers feel when interacting with our brand.