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#ETGives: Giving Is Always In Style

A Year-Round Initiative Supporting BCA

Giving back is part of Elaine’s personal DNA and at the core of her business philosophy. In fact, “Giving” is the second “G” in the company value statement of GGIF…Glamorous, Giving, Intimate and Fun. Elaine opens the doors to her boutiques every week, hosting events and supporting various charities, donating money and products to causes she loves.

Leaving a legacy of caring is part of the Elaine Turner brand and belief system, so Elaine is pleased to launch #ETGives, a year-round campaign benefitting a designated charity.

Elaine chose October and Breast Cancer Awareness Month as the ideal time to introduce #ETGives benefitting the Stehlin Foundation for Cancer Research as part of the Elaine Turner Gives initiative from October 2013 to September 2014.

Elaine is launching #ETGives with the popular Bella clutch in black patent leather and her signature pink patent leather. Both bags are accented with custom BCA hardware in the shape of the signature BCA ribbon.

In addition to the Bella clutches, Elaine is offering her signature wrap bracelets in black and pink patent leather. The bracelets are also adorned with the custom BCA hardware, in support of breast cancer awareness.

Elaine believes giving is always in style, and knows firsthand the importance of continuing the BCA conversation all year long. Her mother, Marlaine White, was diagnosed with breast cancer at the age of 47 and successfully received treatment at the Nellie B. Connally Breast Center at MD Anderson.

  • The campaign begins October 1, 2013 and runs through September 2014.

  • Elaine Turner donates 10 percent of the profits from the sale of the Bella clutches and wrap bracelets to the Stehlin Foundation for Cancer Research through September 2014. The campaign applies online and in Elaine Turner stores.

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    Breast Cancer Awareness Bella - Black Breast Cancer Awareness Bella - Pink Clutch Breast Cancer Awareness Bracelet - Black

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    Stehlin Foundation for Cancer Research

    The Foundation is dedicated to patient-centered research, and Stehlin is one of a very few research laboratories in the world with a singular focus on human cancers. Research is conducted in a state-of-the-art 27,000 square foot laboratory in Houston. Research at the Stehlin Foundation is privately funded and after Elaine learned they were responsible for perfecting Herceptin, the drug Elaine’s takes to maintain a positive lifestyle despite her cancer, Elaine immediately knew she would be a lifelong supporter. Elaine was honored by the Stehlin Foundation at the 2012 Friends of Stehlin Gala.




    Memorial Hermann’s In the Pink of Health

    Continuing her commitment to women and health, Elaine is also an active supporter of the annual In the Pink of Health event in The Woodlands. Elaine donates product and lends her support to the event which raises money for the Montgomery County Breast and Bone Center.




    Heroes for Children

    As a mother, children’s causes are also close to Elaine’s heart, and Heroes for Children is the closet of them all. Heroes for Children provides financial and social assistance to families within the state of Texas with children battling cancer, and Elaine was drawn to the organization because of its straight-forward approach to helping families in need. Elaine designs and donates custom bags to HFC, which sells them through the Heroes and Handbags Luncheons, raising much-needed funds.